As a Product & Design Strategist, I specialize in bridging the gap between user experience and business strategy through collaboration, facilitation, iteration, and insight. My background spans enterprise product design, Agile leadership, UX research, and business operations, allowing me to navigate both the human and operational side of complex challenges.
Previously @ Salesforce and Persistent
Led AI-augmented product discovery and enterprise workflow optimization initiatives, aligning cross-functional teams to streamline operational processes, improve user experiences, and solve complex organizational challenges.
Re-designed the Identity Management portal for Walgreens to help the users reset their password on their own, which reduced the IT department call queue by 5%.
I redesigned the app screens to enhance visual aesthetics of an otherwise text heavy which increased their user sign up by 17%
An iPad/Tablet storytelling app for kids.
The What, Why and When, Before jumping into solution design, I work with the stakeholders to understand the basic need of the problem, who are these problems for, their journey and eco-system, It involves asking the right questions, and layout a future plan, goals and vision.
Bring Ideas to life. This is where I bring life to the solutions in form of designs. Since I’m a designer who is also an engineer, I can also collaborate with the technical team to work on the build and deliver working prototypes.
Are you sure? I am a designer who does not fall in love with her designs easily. I believe in falling faster than falling later. so validation is an imperative past of my design process.